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In the previous article we discussed the issue of quality as a desired but often misused characteristic. Quality, when it is really there, shows that the services offered are worth the money paid for them and it also adds some extra value to the whole exchange. The reason behind the misuse of the term, I dare say, lies in the fact that marketing, this...

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The end of the school year tends to find school owners and teachers wishing for only one thing: peace and quietness, preferably away from the school. Although it is perfectly natural to feel physically and emotionally drained, locking up the school at the beginning of June and coming back in September does not work out anymore. Nowadays, the...

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In the last ten years, the ease with which technology can be used and applied either for communication, teaching or simply marketing, has completely altered the landscape of indirect marketing. A few short years ago, a marketing campaign involving custom-made videos or publications  and reaching, if well-targeted and carefully-planned, hundreds of...

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Schools, as any organization, cannot be run by single people. More and more we realize that the long-term success of any organization in not just due to the brilliant professionals it employs, but mainly due to the effective, coordinated work produced by these professionals. In order to do that, team members and their leaders need to put themselves second...

“open lessons make great events and sell well on social media. Open lessons afford many opportunities for exploitation.”

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Dedicated to my friend Irene Stoumpa-Xanthea, who inspired me to write this articleAdmittedly, one of the most difficult things schools and educators need to do is to showcase their work. Teaching and learning happen behind the closed doors of a classroom and effective learning is neither speedy nor does it occur at the same predictable pace...

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Over the years I have stressed time and again the importance of hiring procedures in order to create a functional teaching team which can ensure the longevity of the school and the efficacy of the work produced.  The role of the school owner in this endevour cannot be stressed enough as s/he is usually the person on whose vision the school is based...

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November 2017

  In November's issue we look at Language Certification, the role of Language Tests as well as the whys and the why nots of sitting for an exam. In addition our...

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