In my last article (back in June 2018, before my unplanned but much-needed break of 6 months from ELT NEWS for the first time in 9 years), we explored the...
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The story is familiar because you have seen it before. In fact, it’s played out in the same way so many times that one wonders why those involved in it do not realize what is happening to them. There was that school. It used to be huge! A trend-setter it was! A market leader and then gradually it faded into oblivion. The whole thing did not happen...
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There was never a time when different kinds of businesses, from retail outlets to schools, did not want to be associated with up market products and quality services. The word quality, which under normal circumstances would bestow great honour to any service provider, has come to be one of the most frequently used words. Additionally, since FLS accredit...
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In the era of self-sustaining learning environments, at a time when learning can happen everywhere, the space where formal learning takes place cannot be overlooked. There are many factors to take into consideration when designing spaces for learning, schools and whole campuses. In the case of FLS, the inherent challenge is that in most cases the design...
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In the previous article we discussed the issue of quality as a desired but often misused characteristic. Quality, when it is really there, shows that the services offered are worth the money paid for them and it also adds some extra value to the whole exchange. The reason behind the misuse of the term, I dare say, lies in the fact that marketing, this...
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For the last two months, we have been exploring the complicated and deeply cultural phenomenon of marketing, with a special focus on its application in our field. Different professional fields call for different marketing, different means and different rhetoric, so what works in one field may be disastrous in another, with some fields (funeral homes, for...
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In the last ten years, the ease with which technology can be used and applied either for communication, teaching or simply marketing, has completely altered the landscape of indirect marketing. A few short years ago, a marketing campaign involving custom-made videos or publications and reaching, if well-targeted and carefully-planned, hundreds of...
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Education
WHEN YOUR ENGLISH “RUSTS”
Can there be a comeback? Psychologists Jeffrey Bowers, Sven L. Mattys, and Suzanne Gage from the University of Bristol performed an interesting survey a few years ago. They selected English native…
5+1 valuable tips to consider before choosing a course book
Picking the right course book isn’t always an easy task. What you think may be the best choice, can prove to be a costly mistake for your class. However, no…
The role of a coursebook
Coursebooks are nowadays main sources of information in teaching; they help in achieving aims and objectives that have already been set in terms of learner needs. They are a useful…
How to teach children English using illustrated storybooks
Illustrated storybooks provide an ideal resource for helping children learn English. This is because children love listening to stories. Storybooks present language in familiar and memorable contexts, and high quality…
