fbpx

Directing your school

  The dictionary (www.oxforddictionaries.com) defines director as a person who is in charge of an activity, department or organisation. A second definition adds the aspect of the manager of business affairs, while the third one turns to arts, but diminishes the main person behind the staging of a play to a ‘’person who supervises actors’’. I really do...

The plane that never managed to take off: FLS that never managed to make their mark

  In my last article (back in June 2018, before my unplanned but much-needed break of 6 months from ELT NEWS for the first time in 9 years), we explored the causes and the symptoms of once successful FLS whose volume of sales decreases gradually. In this article, we are going to pick up the thread to discuss the phenomenon of FLS that never manage to...

Why am I losing client momentum? OR The Empty School Syndrome

  The story is familiar because you have seen it before. In fact, it’s played out in the same way so many times that one wonders why those involved in it do not realize what is happening to them. There was that school. It used to be huge! A trend-setter it was! A market leader and then gradually it faded into oblivion. The whole thing did not happen...