Read more ...  Picking up from the last article “The secret to transforming your successful Business into a Successful Brand” (ELT News- The Consultancy Corner – March 2013), this month we will examine how we can take our brand online and safeguard it. Choice of medium The first thing to consider about having an online presence is...

Read more ...Our school life is dominated by a paradox: we spend time with our students, we (try to) educate them and yet when it comes to giving information about their progress and in-class performance the relevant data is more readily released to the parents, with whom we spend much less time, rather than to the learners themselves. Far be it from me to say...

Read more ...I have often wondered why Greek foreign language schools are perhaps the only formal institutions without clearly stated out procedures. When I visit schools and ask this question, the answers I get vary. Some owners tell me that they have never got round to it and others wave around to show me the few members of staff their organisation employs...

Read more ... On the surface it might seem a bit pointless to discuss school rhetoric. After all, schools are run by teachers and teachers teach writing, so they know all the proper ways to write in an appropriate style and register. Also, why does a school need to discuss and analyse its written communication? It’s not like we write letters to parents all the time! Or...

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Read more ...The development of the social media has reshaped the rules of marketing and the way we do business. Still, we should not forget that this inexpensive, attention-grabbing and far-reaching means of promoting businesses comes with its own challenges and users’ manual. Unfortunately, the social media came into existence so quickly, that we first...

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Read more ...So, summer is over and as we all try to find our notes from last June and dolefully gaze at those books we meant to read during summer but didn’t, the registration monster unlocks itself out of the closet and paces slowly towards us. Need it be seen as a monster? One might ask. Can it be tamed? Can we befriend it and add it on our...

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