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Read more ...There was never a time when different kinds of businesses, from retail outlets to schools, did not want to be associated with up market products and quality services. The word quality, which under normal circumstances would bestow great honour to any service provider, has come to be one of the most frequently used words. Additionally, since FLS accredit...

Read more ...In the previous article we discussed the issue of quality as a desired but often misused characteristic. Quality, when it is really there, shows that the services offered are worth the money paid for them and it also adds some extra value to the whole exchange. The reason behind the misuse of the term, I dare say, lies in the fact that marketing, this...

Read more ...In the last ten years, the ease with which technology can be used and applied either for communication, teaching or simply marketing, has completely altered the landscape of indirect marketing. A few short years ago, a marketing campaign involving custom-made videos or publications  and reaching, if well-targeted and carefully-planned, hundreds of...

“open lessons make great events and sell well on social media. Open lessons afford many opportunities for exploitation.”

Read more ...Dedicated to my friend Irene Stoumpa-Xanthea, who inspired me to write this article Admittedly, one of the most difficult things schools and educators need to do is to showcase their work. Teaching and learning happen behind the closed doors of a classroom and effective learning is neither speedy nor does it occur at the same predictable pace. Moreover...

Read more ...The end of the school year tends to find school owners and teachers wishing for only one thing: peace and quietness, preferably away from the school.   Although it is perfectly natural to feel physically and emotionally drained, locking up the school at the beginning of June and coming back in September does not work out anymore.   Nowadays, the...

Read more ...Schools, as any organization, cannot be run by single people. More and more we realize that the long-term success of any organization in not just due to the brilliant professionals it employs, but mainly due to the effective, coordinated work produced by these professionals. In order to do that, team members and their leaders need to put themselves second...

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