TOEFL had its own changes to digest over the summer.
In June, ETS reported on international adoption of the enhanced TOEFL iBT introduced in January 2026. The organisation has presented the revised test around a more modern testing experience and greater flexibility.
Claims about adoption come from ETS itself, so they should be read as provider-reported figures rather than independent evidence of market share.
Even so, the direction of competition between the major English examinations is becoming easier to see. Recognition remains essential, but candidates also expect convenient delivery and faster results. Exam providers are responding accordingly.
For preparation centres, test-format changes are therefore about more than keeping a syllabus up to date. The testing experience itself has become part of what providers compete on.
