AI in ELT: Everyone Is Moving, Few Know Why
I am not a teacher, nor do I claim to be one. What follows is written from observing the ELT…
Category: Reality Check
When the Coursebook Stops Leading the Lesson
Walk into almost any ELT classroom and the coursebook is already there, open, structured, familiar in a way that makes…
Awards Are a Great Marketing Tool for Schools
The conclusion of the 7th ELT Excellence Awards offered a timely reminder of something schools sometimes forget: recognition matters. Behind…
Too Many Books for Too Few Students
The demographic decline that will reshape the language school sector over the next decade will also have profound consequences for…
The Coming Demographic Shock for Language Schools
For decades, the Greek language school sector operated under a silent assumption: every year a new generation of children would…
Relationships Will Outlast Marketing
Are you after a sugar daddy or a trusted partner? It is an uncomfortable question, but one the ELT industry…
Not Everyone Will Survive This Market!
For years, the ELT publishing industry in Greece operated on a comforting assumption: competition might intensify, the market might wobble,…