AI in ELT: Everyone Is Moving, Few Know Why
I am not a teacher, nor do I claim to be one. What follows is written from observing the ELT…
Category: Opinion
All Coursebooks Look the Same Now. And We Pretend They Don’t
There was a time when choosing a coursebook felt important. Teachers would sit down, go through different options, look at…
Teaching Without a Script
The question comes up often in language teaching: can we really teach without a coursebook, or is that something we…
When Learning Escapes the Coursebook
In many language classrooms, the coursebook decides what counts as “real” learning. No one really questions it. The book shows…
Awards Are a Great Marketing Tool for Schools
The conclusion of the 7th ELT Excellence Awards offered a timely reminder of something schools sometimes forget: recognition matters. Behind…
Relationships Will Outlast Marketing
Are you after a sugar daddy or a trusted partner? It is an uncomfortable question, but one the ELT industry…
Everyone Is Moving towards AI, Few Know Why!
I am not a teacher, nor do I claim to be one. What follows is written from observing the ELT…
Not Everyone Will Survive This Market!
For years, the ELT publishing industry in Greece operated on a comforting assumption: competition might intensify, the market might wobble,…
To whatever we have achieved, ego is the enemy
We are all successful as teachers in our own unique ways. Success in the classroom presents us with two different…
The audience of distraction
Why don’t people pay attention? I had the good fortune in October to attend a conference on promoting Olympism and…